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Media Corps are outlived!

Last night, German Television reported on the boy band "Grup Tekkan". Although their songs were reported as being of "limited" artistic value, 600,000 copies of one of one of their songs have been downloaded from YouTube since March 2006 - 600,000 copies in six months, of a song of "limited" quality! And all of this happened without the band being aware their song even being on YouTube!

What this means is that it should not be a problem at all for average musicians and better marketing and selling of their songs themselves. Maybe they won't be able to make as much money this way as they did formerly - with the help of the media corporations. But as they would not need to finance media corporations big heads anymore they might also be able to reduce their costs.

At the end of the day, the media corporations need to ask: "What is our right to exist?" "What are we good for?" I think they were well advised to ask and answer this question before their artists do that. But these companies seem to be far away from understanding what's going on: Instead they try to enslave their customers via technologies similar to C.R.A.P. - and proceed to waste their artists' money on technology which will neither be accepted by their customers nor can it be guaranteed to do what it is supposed to do. These companies seems to be more than outlived.

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Comments

calm down

Grup Tekkans "succes" is the result of the hard work of several Media Corps. Read on their story, and how they went from being posted on youtube to record deal and visits at Stefan Raab in three days.

More or less money

Given that the media companies lock up large parts of music in their vaults which they refuse to make available in any way -- effectively barring musicians from getting any revenues for that music -- and considering that the system eats up around 95% of the sales price, I am not sure that artists would actually end up making less money by going their own ways.

That said: There are also the Recording Rights Organisations (RROs) like GEMA that have a significant say in all of this. German musicians for instance have no freedom to choose alternative models -- for instance based on Creative Commons. So they are stuck in a certain approach that works best for the very large media companies.

Media Companies' right to exist

At the end of the day, the media corporations need to ask: "What is our right to exist?" "What are we good for?"


you already answered that above - where you said that artists earn more money if they're with a media company. Media companies deal with the marketing of music and distribution (although distribution's becoming less of a problem given things like YouTube) and ultimately earn artists more money. Given that most artists I know earn a pittance through their music and have "real" jobs to pay the bills, I don't think the idea of less money is much of an incentive for them to leave the media companies behind.

That said, I'm not sure that your argument that they'd earn less money is actually correct. Going on my own music habits, I've bought more music (from all around the world, rather than the stuff that fills the UK music charts) since I've been listening to music online. Sure, it might not suit the largest bands (Madonna, Metallica etc.) who spent vast fortunes on marketing, to see smaller bands getting a bigger slice of the pie, but I do believe that getting exposure through releasing music online actually encourages more people to acquire your music - and then come and see you in concert, which is where all the real money is made by artists.

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