gerloff
|
Wednesday 04 January 2006
The music industry majors have done their very best to scare away their
customers in 2005. This included taking
computer illiterates to court for filesharing and willfully exposing
customer's computers to attacks (no, I'm not linking to any Sony Rootkit
stories now. You can hardly go outside these days without one flying in
your face.) Another measure taken to get rid of buyers was downgrading
the value of the CDs on sale by riddling them with Digital Restrictions
Management.
Still, the industry greats act surprised at a drop in sales for 2005. There is
a nice
opinion piece on The
Register that points to a few corners where the problem might be
hiding.
As it had me nodding my head after almost every paragraph, I'll quote a
few:
Well, there aren't many sites left to shut down. In fact, without major media hubs to go after,
the music publishers are now reaching to examine sites that post lyrics to songs. (We've
bought many a song after lyric hunting, but that's surely because we're odd, totally unique, not
mainstream creatures.) Along with the evil lyric mongers, consumers will likely be targeted by
another 10,000 or so lawsuits in 2006. Then the RIAA can wait for the year-end data and say
either that its war on piracy really boosted sales or that piracy continues to undermine the very
fabric of the creative process, and this pattern will continue until the music industry enjoys a
protracted boom.
Sadly, the RIAA's current line of thinking and method of operation prohibits such a boom.
Without question, the lawsuits against children, parents and grandparents don't help the
music industry's public relations campaign. Nor do advertisements portraying download-happy
consumers as criminals. It is wrong to grab this music without compensating artists. That's
clear. What isn't clear is if suing thousands of people a year to prove a point is a punishment
that fits the crime or a strategy worth pursuing.
The obvious motivation behind the music industry's fight against music trading on the internet
is that it hoped to cash in on the new online music formats just as it had done with the move
from records to tapes and then CDs. The pigopolists wanted you to buy entire music collections
once again. The labels, however, didn't come up with online stores quick enough and have
spent the last few years trying to stop companies that did create such stores.
It won't happen in 2006, but eventually the music labels will realize how wrong they've been.
This cycle has run its course before, dating all the way back to the player piano and the first
recordings of live performances. One day, a smarter than average pigopolist will realize that
DRM-laced downloads, gimpy online services and lawsuits aren't the best means for winning
consumers' hearts. That's when music sales will rise again.
Enjoy.